When Brian launched The Moore Law Firm PLLC, he wanted to use this website to share a bit about why he loves the practice of law and why it is so important to him. He desired for readers and clients to understand more about his profession and his approach to it. What follows is a “short version” of Brian’s thoughts on the subject.
Attorney – Counselor – Advocate
These 3 words are the cornerstones for The Moore Law Firm’s philosophy. Each identifies a distinct role and ideal every legal practitioner should aspire to. The mortar holding these ideas together is a commitment to integrity and professionalism, without which the practice of law means nothing.
Here is only a brief summary of what each of these ideal roles mean to me.
“Attorney” is the first level of commitment necessary to attain the ideal. An attorney commits to seeking mastery of the law in his or her chosen area of practice. This is accomplished through study of past and current case law to stay abreast of trends and new developments in the law. An attorney also strives to deepen and broaden his understanding of the law as a whole. Knowledge of the evolution of our laws and their role in the broad context of society helps the attorney better understand his own area of practice and its relationship to everyday life. Only through this commitment to lifelong learning is it possible to fulfill the role of “Counselor at Law”.
“Counselor at Law”
“Counselor at Law” is the second key to our law firm philosophy. The “Counselor” counsels by applying the “Attorney’s” knowledge toward solving real world problems and giving valuable insights and advice. To accomplish this, careful listening, empathy, and compassion must be employed together with a commitment to giving candid, honest advice. The counselor seeks understanding of clients’ needs, goals, and aspirations so that they may be evaluated in the context of what the law may and may not be able to provide. The final step is to identify and evaluate legal options with clients in order to define the objectives of legal representation.
Once the objectives of the representation are decided, it is time to take action. At this point, the role of the “Advocate” emerges.
The legal advocate develops and implements strategies designed to accomplish clients’ goals through the arts of persuasion and negotiation. An advocate is zealous and determined. He or she utilizes experience, passion, psychology, rhetoric, calculated aggression, and a host of other tools and devices to obtain results aligned with clients’ objectives. The legal advocate is both a scientist and an artist. Advocacy is the highest form of art, though, when it comes to practicing law.